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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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02817_Field_MORG T5.txt
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1996-04-10
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689b
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Women are less specialized than men, and long
accustomed to adapting to a variety of roles. In our
new instant-information environment, most men
who have been accustomed to specialist jobs and
functions must now switch from role to role in the
course of a day. In the big hierarchies this creates
extreme discomfort and dismay, and it is
increasingly obvious that women could perform
many of these functions better than men. However,
when a woman is compelled to assume the role of a
customs or immigration official, she becomes the
specialist monster, the very antithesis of role-
playing. Yet we consider it natural for men to
perform these specialist functions.